Episode 1 – The Product That Keeps on Giving: Giveback Models

Out now!

Gone are the days of strict divides between for-profit companies and non-profit organizations. We are living in an age where companies are forced to acknowledge their role in society and oftentimes this is where the discussion around “giving back” is introduced. In this episode, we travel from Berlin to Bwindi and talk to four companies who have embedded a giveback element into their daily operations – not just as a sales tactic or a “purposewashing” campaign, but as a genuine vehicle to enact real change.

Nina Rauch is the social impact coordinator of disruptive insurtech company, Lemonade. They donate leftover insurance premium dollars to nonprofits of the customers’ choosing.

Lawrence Zikusoka is the co-founder of Gorilla Conservation Coffee based in Uganda. They donate $1.50 per kilo to conservation efforts through their award-winning organization Conservation Through Public Health.

Annika Brümmer is in charge of Marketing and PR at Berlin-based beer company, Quartiermeister. They support neighbourhoods by funding local community projects with 10 cents per litre.

Deevee Kashi is the CEO and founder of social impact and volunteerism platform, Deed. Deed uses technology to connect employees and consumers to good causes where they can donate their time, money and skills.

Gorilla Conservation Coffee (Sustainable Coffee Challenge)

Gorilla Conservation Coffee supports farmers living next to gorilla habitats through paying a premium and training farmers in sustainable coffee farming and processing, which helps to protect the critically endangered gorillas. Proceeds from every bag sold support gorilla conservation and community health NGO programs of Conservation Through Public Health, www.ctph.org


“Gorilla Conservation Coffee was started in 2015 to create a sustainable source of income for coffee farmers living around habitats where critically endangered gorillas are found to reduce their dependence on the forest to meet basic needs for food and fuel wood. Teaming up with other organizations in the Sustainable Coffee Challenge will help us achieve a balanced planet.” Dr. Gladys Kalema-Zikusoka, Founder, Gorilla Conservation Coffee.

Our Commitments

Support 500 farmers around Bwindi Impenetrable National Park, with training in sustainable agricultural practices that conserve soil and water, agroforestry, and give the farmers above market prices for premium or specialty coffee that will be sold to tourists, and lifestyle and health and sustainability [LOHAS] consumers in Uganda and internationally while building a global coffee brand that is saving gorillas one sip at a time. Among the coffee farmers include reformed poachers, women and youth and men; where we are reducing their dependence on the mountain gorillas’ habitat to meet their basic needs for food and fuel wood. A donation from every coffee bag sold will go to support Conservation Through Public Health’s community health gorilla health and conservation education programs in the same communities.


Gorilla Conservation Coffee gets a Distributor in UK

Gorilla Conservation Coffee is a social enterprise of Conservation Through Public Health (CTPH), a nonprofit award-winning NGO founded by Dr. Gladys Kalema- Zikusoka, who was the first Veterinary Officer of the Uganda Wildlife Authority.

Gorilla Conservation Coffee was launched after Dr. Gladys visited farmers living adjacent to Bwindi Impenetrable National Park, home to half of the world’s remaining mountain gorillas. Here she learned that the farmers were not being given a fair price for their coffee and were struggling hard to survive, forcing them to use the national park to meet their basic family needs for food, fuel wood and other resources for survival.

Gorilla Conservation Coffee buys coffee at a premium price of $0.50 per kilo above the market price from 500 coffee farmers living next to Bwindi and supports them through training in sustainable coffee farming and processing. This helps to improve the coffee quality and increased production yield.

Gorilla Conservation Coffee further helps farmers by processing the coffee, then roasts and packs it and sells it in more than 60 outlets around the world. Supporting local farmers helps to protect the endangered mountain gorillas and their fragile habitat.

We are excited to let you know that we have extended our distribution in United Kingdom, with Moneyrow Beans supporting and distributing our sustainable single origin coffee.

Moneyrow Beans was founded by Vicky Weddell, a coffee enthusiast who is passionate about great coffee and supporting the local and international coffee community.

In her message to the new distributor, Dr Gladys notes that “We are excited to have our first distributor for Gorilla Conservation Coffee in the UK through this partnership with Moneyrow Beans. This will enable people in the UK to protect the gorillas by buying coffee from farmers around Bwindi Impenetrable National Park, particularly important in this critical time of the COVID-19 pandemic when tourists are not able to travel to Uganda to visit the gorillas and support the local communities.”

‘I am very proud and excited to bring this great coffee to the UK and to support the important work of Gorilla Conservation Coffee and CTPH’, Vicky said upon receiving a shipment from Gorilla Conservation Coffee.

To make an order please write to Vicky (info@moneyrowbeans.com) and support this important cause.

For more information, please visit gccoffee.org/